I started wondering why Google did this. Google results display changes Though this article came up after we @ Bangalore, India detected this change almost a week before, I didn't quite understand the directionality of this change.
From some time, if you noticed, which ever link you click in the Google search results page, it first goes to Google servers and then redirects to the actual url.
From my understanding, Google is trying to see which results are being viewed by the users and which links are not. The nearest equivalent to this is human curation of links for any give search topic.
Coming back to the changes, I felt good that the Ads are displayed in a visibly distinguishable manner. In the older versions of Google Ads, the chance that a user clicks on an Ad link assuming it to be a search result was more.
Showing the content in a bigger/bolder font is also giving us a hint that the users are not worried about the URL's but are more interested in the content.
If we observe closely, once the search results are displayed, we read through the text that is displayed beneath the result and then take a call to either click a link or not. If this is true in most cases, the fact that we can arrive at is that "URL's are not important any more."
If my above guess is correct, then i wont be surprised if Google just shows the page's search term relevant text directly instead of showing the URL's in the near future.
Any way whats there in the name? and we all know that in the world of internet, content is the king.
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